趋势是怎么被预测的？未来会出现哪些变化？疫情结束后会流行哪些趋势？趋势是如何产生的？

最近，德国iF设计奖官网推荐了YANG DESIGN所采用的专属四步趋势预测法，并为网站用户开放了以下下载链接。

https://ifdesign.cloud/assets/downloads/trend-yang/download-trend-prediction-methodology_yang.pdf

作为中国设计趋势的风向标，YANG DESIGN每年都发布《中国设计趋势报告》，通过专属四步趋势预测法把宏观、抽象的社会文化背景，转化为微观、具象的设计手法，比如风格、CMF（色彩、材质、表面处理）等。专属四步趋势预测方法论建立在YANG DESIGN过往15年设计趋势研究实践经验的基础上。YANG DESIGN已成功预测的设计趋势包括金属感渐变色、铜绿色、银色在中国市场的流行。

以下英文原文来着iF官网

https://ifworlddesignguide.com/trend-forecasting-method

Trend Forecasting 2021 – What does the Future hold?

In times of Corona and crisis, trend barometers like YANG DESIGN look into a challenging 2021 for designers! Read how trend forecasting works and set new trends!

And especially in the creative industries, it is important not to lose hope. What is even more important: stay innovative!

Designers and manufacturers alike ask themselves: What does the future hold? How will the way we work and live change? What will be “up-to-date” when this crisis is over? In their everyday work, they often rely on trend forecasts to do research on new products and designs, although, of course, they set the trends themselves too.

How, then, is a trend actually started?

Trend forecast institutions are currently reframing their mindsets for 2021. They are rethinking their trend predictions, as the world we know already sheds a completely new light on the future.

But how do trend forecasts come to life? How do these institutions work and how do they develop their reports? We asked someone, who has to know it: Our content partner, the Chinese design agency YANG DESIGN, founded by iF juror Jamy Yang, gave us some insight into how they research their yearly trend forecasts which have an outstanding hit rate for the Chinese market.

Trend forecasting in a nutshell:

First, there is an analysis of the global trends, followed by a deep and thorough exploration of the local market, an effective analysis of each consumer segmentation. However, similar to other institutions, YANG DESIGN also works with researches of the social formation, consumption trends, and design expert interviews.

As for YANG DESIGN, who also opened a design museum in the middle of Shanghai, they always prepare four macro trends: In each macro trend, they provide  corresponding CMF (color, material, and finish) proposals, which are suitable for various design fields.

购书、培训资讯

《2020-2021中国设计趋势》已正式发售，并开通线上视频培训。关于详细的购买方式，请联系新材料在线^®，我们将帮您联系YANG DESIGN设计策略研究所的策略总监黄晓靖。